Invited by the FNBTP, GDEP co-founder Lotta Wibeck delivered a compelling keynote at SIB 2024 in El Jadida, addressing an international audience of policy makers, engineers, and construction leaders. Rallying the industry around a clear message: “stop talking, start doing”. Lotta drew from her 40-year career in the built environment to lay out a practical path for moving beyond fragmented pilot projects and accelerating systemic digital adoption across global construction workflows.
Key Highlights & Presentation Takeaways
Overcoming Data Silos & Analog Waste
Transitioning from personal spreadsheets, emails, and disconnected tools into unified digital platforms, standardized BIM processes, and site-wide IoT networks to unlock hidden data value and reduce site material waste.
Scaling Beyond “Hollywood Projects”
Moving away from isolated, non-repeatable showcase pilots toward standardized, repeatable digital frameworks that deliver measurable efficiency gains across every project lifecycle.
Human-Centric Digital Adoption
Recognizing that digital transformation is ultimately a human challenge. Supporting diverse teams across the digital divide requires structured change management, empathy, and continuous upskilling.
Collective Intelligence and Cross-Border Trust
Fostering open ecosystems and building trust between technology providers, contractors, and international partners, highlighting the growing potential for strategic collaboration between Sweden and Morocco.
“Time is no longer our friend. We have the data and the technology—now we need the collective intelligence, trust, and standardized practices to execute.”
Organized by FNBTP.